School: Digital Marketing

Sunday, April 17th, 2011 at 17:48 | categories: School

It’s time to continue the school series again, this time about a course called Digital Marketing. The issues discussed in the classes involve stuff like how to design web sites (how to get the most out of them marketing wise, not the actual layout design&implementation process), the channels used in digital marketing, the advent of social media, web 2.0, search engine optimization and so on.

As the contents of the course are pretty much right up my alley having worked with web design for a number of years now, I found the course relatively easy. However, it provided at least some extra insight to issues. There’s an exam as well as a group work along with minor homework included in the course, but nothing too major. I’d recommend every exchange student to choose the course–if not for anything else, you get pretty easy credits.

The course is worth 4 ECTS.